Polishing up your personal brand

Happy April!

While Spring has you thinking of cleaning out your closets, I’d like to suggest a refresh for your personal brand, as well. You may have heard me preach it before, but it bears repeating: your personal brand is much more than a resume or a LinkedIn page. It’s a representation of who you are – as a person and a professional. Often, people see a visual representation of you before they actually meet you, so that visual representation forms the first impression.

When we are mindful of our personal brand, we can take more control ofour reputation and the way we’re perceived in the world.

Ready for a little refresh? Let’s dive in.

The Personal Brand Audit

We’ll start with a thorough audit of your online presence. Here are a few things you should check through to make sure they’re reflective of your current professional status:

  • Social media profiles. LinkedIn is most important for professional connections, but Facebook and Instagram often come up easily in Google searches as well.
  • Professional website. If you have ever taken the time to build yourself a website, make sure it’s updated. Take an objective look. From a stranger’s perspective, is it easy to contact you? Is there a clear call to action?
  • Email signature. It should provide your current job title and contact information. Yes, it should be attractive, but most importantly, it should be highly readable. I’m not a fan of crazy fonts or weird colors.
  • Professional forums. Do you participate in any industry forums or message boards with your real name? These are great places for networking and establishing authority. Use your profile as a way to communicate your brand.
  • Public records and articles: Sometimes, your name may appear in public records or articles online. While you may have limited control over these, it’s good to be aware of them and prepare explanations or context if they don’t align with your brand.
  • Profile photos: Consistency in profile photos across platforms helps with recognition. Ensure your profile picture is professional, recent, and aligns with the image you want to project.


Networking isn’t just about collecting contacts. Networking isn’t just about collecting contacts. Networking isn’t just about collecting contacts!!! Did I say it enough times? 🙄 Networking is about cultivating relationships. Spring cleaning your network might mean:

  • Reaching out to old connections with a personalized message.
  • Seeking out new connections in your field or in fields you’re curious about.
  • Offering your support or expertise to others, reinforcing your role as a valuable member of your professional community.

Setting New Goals

Your personal brand shouldn’t be static. Over the years, it will evolve as you do. Set new professional goals and align your personal brand accordingly. Here are some new goals to think about:

  • Learning new skills/gaining certifications: pursue relevant training or certifications for your industry. This not only adds to your expertise, but it also signals to your network that you’re committed to staying at the forefront of your field.
  • Thought leadership: Start a blog, podcast, or video series on topics you’re passionate about within your industry. Regularly sharing your insights, even if it’s just posting on LinkedIn, establishes you as a thought leader and can attract new opportunities.
  • Mentorship, Both Ways: Seek out a mentor who can guide you through your next career phase, and consider mentoring someone else.

By polishing up your personal brand this spring, you’re not just tidying up; you’re setting the stage for the next chapter in your professional life. Let it be a chapter filled with growth, opportunities, and a brand that’s undeniably you.

If you need help with any of these suggestions, or you just want to get my eyes on your personal brand, please book a one on one call with me! I’d be happy to help.

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